Our protect and grow strategy accelerates worldwide.
The Thredd team
July 02, 2025
At Thredd, we’re driven by a simple ambition to unlock digital payments and enable financial freedom globally. That’s why we’re accelerating our expansion plans, targeting operations in 50 countries by year-end, as highlighted in FinTech Magazine’s recent feature.
Our Chief Product Officer, Ava Kelly, describes it best. Fintech is maturing. Clients are moving beyond launching prepaid or debit propositions, exploring alternative products, new markets, and emerging payment technologies to build profitability and resilience.
Blurring the lines between payment products.
Today, prepaid, debit, and credit cards are no longer confined to traditional silos. These categories are converging as fintechs seek flexible, hybrid payment solutions that adapt to evolving use cases. Our modular platform empowers clients to configure services precisely around what their users need, whether that is embedded finance, credit lifecycle management, or AI-powered fraud prevention.
Our protect and grow approach.
As Ava explains, we focus on a “protect and grow” strategy, helping clients safeguard existing business while unlocking new revenue streams. This includes continuously investing in fraud protection and security enhancements, as well as broadening our suite of services to support embedded finance providers, credit unions, and banks.
Looking ahead at emerging payment technologies.
We are also keeping a close eye on emerging payment technologies such as stablecoins, account-to-account (A2A) payments, and agentic commerce. These solutions are beginning to reshape how money moves. While supporting infrastructure is still developing, we remain committed to creating real-time, compliance-ready capabilities that help clients stay ahead of market trends.
