Skip to main
Back to Industry insights

Visa Payments Forum 2025 highlights.

Exploring the future of payments, digital identity, and small business empowerment.

The Thredd team

June 05, 2025

Visa’s 2025 Payments Forum offered a bold look at how payments are evolving. From cross-border money movement to the rise of Gen Z-led businesses and stablecoin innovation, the takeaways are essential for anyone operating in fintech. 

The payment experience must be seamless. 

Visa’s core message? If you lose the moment, you lose the customer. This especially rings true for Gen Z, who expect frictionless, intuitive experiences. Or they abandon the process entirely. 

  • Only 9% of U.S. financial institutions currently promote or offer remittance services. 
  • 65% of enterprise customers in the U.S. are still using cheques. 

There’s huge opportunity for disruption. As Visa noted, improving payment flow isn’t just about speed, it’s about user experience, simplicity, and conversion. 

 

A more complex payments ecosystem. 

Gone are the days when payments were managed by a handful of large providers. Today’s landscape is densely populated with fintech startups, embedded finance platforms, cross-border players, and card scheme enablers — many operating across different regulatory regimes. 

The complexity this creates for regulators is immense. Crosswell pointed out that many government and regulatory teams are small, often rotating, and frequently lack the deep technical knowledge of the companies they’re meant to oversee. 

Small business, big future. 

Visa spotlighted the growing influence of Gen Z entrepreneurs. These founders don’t just want payment tools, they expect mobile-first, digital-native services. 

  1. 1
    70% of global GDP comes from small businesses.
  2. 2
    75% of Gen Z aspire to start their own company.
  3. 3
    64% of “next-gen” small business owners run at least half of their operations via smartphone.
  4. 4
    Two-thirds of revenue now comes from social media channels.

     

    Financial services that don't adapt to these habits will be left behind. This generation expects fast onboarding, intuitive tools, and financial platforms that evolve with them. 

Visa’s Payments Forum 2025 showcased the speed at which our industry is evolving. From stablecoins to small business innovation, the key theme was clear: seamless, secure, and scalable money movement isn’t just the future—it’s now. The conversations reaffirmed the importance of strong partnerships and bold thinking, especially as we support our clients in navigating what’s next

Mandy Sellers Strategic Partnerships Manager at Thredd

Stablecoins: the future of digital currency. 

Stablecoins are gaining traction as a reliable digital currency alternative. Visa reported that $6.5 trillion in stablecoins moved across networks in the past year. These digital assets offer potential in remittances, B2B payments, and as a store of value, especially in regions with volatile fiat currencies. 

Advancements in digital identity. 

Visa is pioneering digital identity solutions to enhance security and user experience. The introduction of biometric authentication methods aims to replace traditional passwords, ensuring safer and more streamlined transactions.  

The Visa Payments Forum 2025 underscored the evolving dynamics of the payments industry. As digital transformation accelerates, embracing innovations in payment methods, catering to emerging consumer behaviours, and supporting small businesses will be crucial for stakeholders aiming to stay ahead in the financial ecosystem. 

 

Sources: 
https://usa.visa.com/about-visa/newsroom.html 
https://visablockchainanalytics.com 
https://www.pymnts.com/category/gen-z/ 
https://www.federalreserve.gov/paymentsystems.htm 
https://www.worldbank.org 
https://www.circle.com/blog 
https://tether.to/en/ 
https://www.statista.com/topics/1251/small-and-medium-sized-enterprises-smes/ 

News, events and insights.

Sign up to receive Industry news, events and insights delivered straight to your inbox.

Please enter your first name
Please enter your last name
Please enter a valid email address
Please select a country
Please accept the terms and conditions to subscribe