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Improving customer experience

Non-negotiable requirements for connectivity and control were key to Tap’s new crypto payment solution.

Tap chose Thredd for its ‘powerful, flexible and dependable technology’ that offers real-time rule manipulation.

  • Use cases

    Crypto / Digital assets

  • Operating regions


TAP is an all-in-one crypto app that aims to make crypto more accessible to new adopters, and more convenient for current crypto users. It wanted to transform the way people trade, move and spend their money, using its trading app and contactless prepaid Mastercard.

The Tap team’s deep knowledge of the payments ecosystem meant they had clearly defined and non-negotiable requirements for the optimal configuration of fintech services to bring Tap to market.

This included wanting to use a specific, Gibraltar-based issuer for their card programme, which would need to work seamlessly with Tap’s processor. Other key challenges in the project were the team’s requirement to take control of authorisation decision-making process and the unforeseen impact of COVID-19 on their launch plans.

Tap turned to Thredd for its deep experience and unmatched flexibility. “Being able to set rules for how accounts are managed is very important,” says David Carr, Chief Operating Officer. “Some processors have rules that are all hard-coded so they can’t be customised easily. A valuable feature of the [Thredd] fraud solution is the ability to manipulate many of the rules in real-time. That means we can eliminate false positives, learn quickly and respond immediately to changes in the market.”

Thredd’s customer care also proved beneficial to Tap. As Carr says, “Problems get resolved very quickly, which means we can stay focused on growing our business.”

We wanted powerful, flexible and dependable technology from a processor with a strong presence in Europe.
David Carr CEO, Tap

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